Handed down from generation to generation, Moore Maple has been producing the highest quality, organic maple syrup for decades. The owner, Josh Moore, learned the maple sugaring trade from his Grandfather and some of his fondest memories came from working in the sugaring shack with his family.
I was happy to create a brand identity that carried the story of Josh's family history through the graphic elements. The new identity is designed to hint proudly in the past and eagerly move towards the future.
Art Direction, Design, Illustration: Rachel Hudson